Established in 1987, Bulleit has become one of the fastest-growing whiskey brands in the United States. The brand credits its rapid expansion to the support of bartenders and cultural partners who have embraced it as their own. The Bulleit Frontier Whiskey collection is distilled and aged using the Bulleit family's secret methods, featuring a distinct high rye recipe that imparts a bold, spicy, yet impeccably smooth taste. At the 2021 San Francisco World Spirits Competition, Bulleit earned a Double Gold medal for Bulleit 10 Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye, adding to its list of accolades.
In 2017, Bulleit celebrated its 30th anniversary by opening a state-of-the-art distillery in Shelbyville, KY. This new facility prioritises sustainability, incorporating practices such as natural habitat protection, water conservation, and local ingredient sourcing. In recognition of these efforts, the Bulleit Distilling Co. received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards presented by Whisky Magazine.