The quest to create Maker's Mark began with Bill Samuels, Sr.'s only copy of the family's trusted, 170-year-old recipe, which he promptly set on fire. After accidentally burning a set of drapes in the process, he experimented with different flavouring grains to find a mash bill that was unique. Bill then baked several loaves of bread with various grain combinations instead of distilling them to save time. He swapped out the traditional rye grain for soft, red winter wheat, which replaced the hot bite of rye with the delicate sweetness that Maker's is known for today.

Margie Samuels, the co-founder, wanted the bottle of Maker's Mark to stand out on store shelves just like its flavour did. Margie was the reason why most folks bought their first bottle of Maker's Mark and Bill was the reason they bought their second. Margie was the first woman involved with a distillery to be inducted into the Kentucky Bourbon Hall of Fame. She hand-dipped the first bottles in her kitchen using a home fryer to melt the wax. The signature red wax topper, the shape of the bottle, look of the label, and even the name itself are all thanks to Margie. The whisky business was never the same again, and neither was Margie's fried chicken. Each bottle of Maker's has its unique flourish because of the red tendrils, and every sip tastes just like the one before it.

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