Cocktail bitters are experiencing a revival in popularity, becoming essential tools in the modern bartender's arsenal. The Bitter Truth, a German company, has been a key contributor to this resurgence since 2006. The idea was born during a visit to the London Bar Show when Munich bartenders Stephan Berg and Alexander Hauck recognised the scarcity of cocktail bitters in Germany and beyond.
With their extensive experience in crafting handmade cocktail bitters and a passion for preserving classic cocktail recipes, they embarked on a journey to create high-quality bitters. The Bitter Truth's initial offerings included Orange Bitters, Old Time Aromatic Bitters, and Lemon Bitters, followed by a diverse range of flavours like Jerry Thomas Bitters, Creole Bitters, Grapefruit Bitters, and more. They even introduced convenient sets for travellers and modern flavour packs. Beyond bitters, The Bitter Truth expanded its product line to include a variety of fine liqueurs and flavoured spirits, enriching the world of cocktail crafting with their dedication to quality and innovation.