Eager Drinks has long been aware of the common misconception surrounding the freshness and refrigeration of juices. Over the years, numerous juice companies have marketed their products as necessitating refrigeration to convey a semblance of freshness and healthiness. However, the truth remains that no juice can claim true freshness unless it's freshly squeezed before your very eyes. By the time these juices find their place on supermarket shelves, they have already undergone an intricate journey. They are squeezed, pasteurised, and transported from warmer regions of the world, only to be pasteurised once more, repackaged, stored in cooled facilities, and finally transported in refrigerated vehicles.
In reality, the key of preserving the delightful taste of juice lies in airtight packaging. While the recommendation to serve juice chilled is indeed a suggestion for a refreshing experience, it is not an absolute prerequisite for storage. The substantial energy invested in refrigeration throughout the supply chain often proves to be entirely unnecessary. Eager Drinks expresses its admiration for fruit juice while also acknowledging the reality that fruit juice, with its elevated sugar content and considerable environmental impact, should be regarded as a treat—a delightful indulgence best savoured in half-full glasses.