After years of enduring uninspired sales presentations for various spirits products, the creators of Fallen Angel Spirits found themselves questioning what truly defines a successful drinks brand and whether they could replicate such success. They pondered how to elevate a product from mundane to indispensable, creating a beverage that consumers couldn't resist.
In 2010, the breakthrough arrived: they realised the key lay in crafting a brand defined not only by its liquid but by its distinctive bottle. Their vision was to fashion a vessel that transcended mere functionality, evolving into a work of art that stirred emotions and sparked imaginations. They aimed to defy conventional design norms, challenging themselves to ask: why should a bottle merely resemble a bottle? Over the following five years, they refined this concept, exploring various materials and techniques until they achieved a product that sets a new industry standard. In a world clamouring for conformity, they stood apart by embracing their uniqueness. Their liquids and bottles embodied this distinctiveness, reflecting their commitment to being true to themselves and setting a new benchmark for authenticity in the industry.