Since its resurrection in 2001, Bruichladdich's have gone beyond the simple idea of making and selling single malt Scotch whisky. The company's goal was to be an antidote to the industry norm, and they set course to be pioneers, provocateurs, and changemakers. Bruichladdich sought to reconnect the land and the dram, re-evaluate the prescribed 'rules' of the industry, question where flavour comes from, and understand why agricultural ecosystems are important. This journey inspired an army of distillers and drinkers across the world.
As Bruichladdich continues down this path, they discover that the more they learn, the more they know they need to do. Today, the company's commitments to people and the planet grow stronger, ensuring they use their business as a force for good. With an empowered team, Bruichladdich pursues a bigger purpose and maintains their mission to create the most thought-provoking spirits they can. As Progressive Hebridean Distillers, they hope their actions will stimulate other entrepreneurial start-ups to emerge on their island home and further afield, each one adding richness and diversity, paving the way for an increasingly dynamic and self-sufficient future.