Nearly two centuries ago, the origins of Grand Marnier can be traced back to Jean Baptiste Lapostolle, who established a renowned fruit liqueur distillery in Neauphle-le-Château, just outside Paris. His distillery quickly earned a stellar reputation, and its legacy continued when Julia Baptiste, Jean Baptiste Lapostolle's granddaughter, married Louis-Alexandre Marnier, whose family were esteemed wine merchants distributing Lapostolle's creations. This union gave rise to La Maison Marnier, with the audacious idea of combining cognac with a rare Caribbean orange variety, which marked the birth of the iconic Grand Marnier orange and cognac liqueur. Its recipe has remained unchanged since then.
Initially named Curaçao Marnier, the liqueur was given a new moniker "Grand Marnier" by Louis-Alexandre's close friend, César Ritz, the legendary founder of the Ritz Hotel. Embracing the trend of "petit" in Paris during that time, Ritz declared it to be a "grand liqueur," thus bestowing it with its enduring name. The iconic bottle shape, inspired by the silhouette of a traditional cognac still, was trademarked by Louis-Alexandre, skilfully designed by crystal specialists at Baccarat, France's finest maker of crystal glassware. The introduction of the distinctive wax seal and ribbon, initially in yellow and later in its iconic red, became the hallmark of Cordon Rouge, a signature that endures to this day.
During the exciting era of "la Belle Epoque" in the late 19th century, when Paris witnessed the construction of the Eiffel Tower, the Métro, and the Opera, as well as the first public projection of a motion picture, Grand Marnier took centre stage with its exquisite blend. In 1969, Joe Gilmore, the renowned head bartender at The Savoy's American Bar in London, created the Moonwalk cocktail using Grand Marnier to celebrate the momentous first steps on the moon. This marked the beginning of a new era for cocktails, as Grand Marnier's popularity soared in major exports, especially in the United States, where the Grand Margarita became a sensation in the 1980s. A new chapter had unquestionably begun, solidifying Grand Marnier's enduring legacy in the world of fine liqueurs and cocktails.