In 1840, James Pimm, the founder of Pimm's, crafted and served his renowned recipe for the first time at his Oyster bar. This delightful concoction offered a refreshing alternative to the prevalent straight gin consumed during that era.
Since its inception, Pimm's has gained broader recognition. It was distributed to soldiers stationed at the farthest corners of the Empire, served during Queen Victoria's luncheons, and introduced at Wimbledon in 1971. A true symbol of British summertime, Pimm's remains a cherished beverage at Wimbledon and other iconic events worldwide. Pimm's essence lies in its gentle insistence, with a touch of politeness, that there are more meaningful pursuits than drafting mundane "to-do" lists. It beckons you to indulge in the company of cherished friends. The luscious, amber hue of Pimm's No.1, complemented by its delightful hints of spice and citrus fruits, creates the ideal libation for sharing and an exceptional choice for your esteemed guests.